Customers and suppliers share the same goal, i.e. the business to deliver value by satisfying critical needs efficiently.
Customer Relationship Management (CRM) tools enable a company to be that kind of business. Use familiar software solutions to help empower employees to function at optimal productivity levels, to deliver high-quality services and responsive communications, and to obtain better results from their sales and service business. Microsoft Dynamics business software offers a wide spectrum of feature-rich, affordable CRM solutions to help you meet all specific needs.

Microsoft Dynamics solutions can automate routine and frequently occurring tasks, help reduce re-keying data and other busywork, and concentrate on making a difference for the business. Companies can work the way they prefer to run their business – but with measurably increased results and tangible improvements across processes and key relationships.

Microsoft CRM provides a complete suite of powerful marketing, sales and service capabilities, all with a familiar and consistent user experience based on Microsoft Office and Microsoft Outlook®. Extensive new configuration, customization and integration capabilities make it easier to deploy highly tailored solutions that help drive measurable business results and offer a lower total cost of ownership (TCO).

Microsoft CRM is designed to address three key challenges that determine the success or failure of most CRM initiatives: user adoption, business fit and total cost of ownership.

Microsoft CRM focuses on three main themes:

Works the way you do business:
Microsoft CRM offers a user experience familiar and comfortable to anyone who uses Microsoft Office or Microsoft Outlook. The Outlook client and Web client interfaces are completely redesigned to provide a look and feel consistent with other Microsoft products, allowing work to be completed more easily. Customers get instant visibility into trends and issues through pre-built reports and views and can also take live CRM data directly into Microsoft Excel® for online or offline analysis. Microsoft CRM provides a complete mobility solution, with a new high-performance engine for role-based synchronization of laptop data as well as an improved client for Microsoft Windows Mobile.

Works the way your business does:
Microsoft CRM completes the CRM suite by offering a rich marketing automation module for list management, campaign management, marketing resource management and closed-loop response management. The new release also will introduce a sophisticated new service scheduling module, which automatically manages complex scheduling requests that today require specific people, skills and resources.

Works the way IT wants it to:
The CRM solution extends the configurability, customizability and integration options for Microsoft CRM’s service-oriented architecture. New data objects can be easily added to the system and linked to other predefined objects, with all underlying data storage and Web services automatically generated by the system. A new environmental diagnostics wizard automatically checks more than 100 system and network settings to help ensure a fast and reliable installation, and a new upgrade advisor streamlines the upgrade process for existing Microsoft CRM customers.