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Department of Civil Aviation (Dubai International Airport)
DCA needed an simple way to manage their customers, contracts and properties in a more efficient and effective manner aligning its business objectives with its operations. Microsoft CRM technology was adopted to achieve this.
Also having readily available information about revenue per customer, leased premise or even any zone of the airport helping DCA manage their sales process by providing a mechanism on evaluating leads and then converting the qualified ones to bookings and later to contracts ultimately achieving a high return on asset ratio.
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